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Research papers

Can AI bring better insight than humans?

Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Kenichiro Sato, Yohei Takeshita, Toshimitsu Sekii
Companies: Twitter, Kantar
November 2, 2020

Videos

Can AI bring better insight than humans?

Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Toshimitsu Sekii, Yohei Takeshita
Companies: Twitter, Kantar
November 2, 2020

Research papers

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Anne Rayner, Rebecca Southern, Vanessa Gibbon
Company: Kantar
November 2, 2020

Videos

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Anne Rayner, Vanessa Gibbon
Company: Kantar
November 2, 2020

Research papers

Business opportunities in an unexplored market

The main purpose of this article is to demonstrate that traditional market research won't necessarily function in Cuba. Rather, in this recently opened market, strategic research processes should begin by understanding the country's social context....

Catalogue: Latin America 2017: #IN
Authors: Fernando Alvarez, Francisco Cabral
Company: KANTAR TNS Malaysia
June 15, 2017

Research papers

Belief, intent, action!

We intend to exercise regularly, eat healthily, purchase adequate life insurance and adhere to medications. But we don't.Innovative approaches are required to explain the intent-action gap and elicit levers to drive action. In Africa, it's key to...

Catalogue: Congress 2015: Revelations
Authors: Anurag Vaish, Ram Prasad, Sema Sgaier, Jeff Mulhausen, Katie Plocheck, Maaya Sundaram, Maria Eletskaya, Steve Kretschmer, Tim Sweeney
Company: Ipsos MRBI
October 1, 2015

Videos

Belief, intent, action!

We intend to exercise regularly, eat healthily, purchase adequate life insurance and adhere to medications. But we don’t.Innovative approaches are required to explain the ‘intent-action gap’ and elicit levers to drive action. In...

Catalogue: Congress 2015: Revelations
Authors: Anurag Vaish, Sema Sgaier, Steve Kretschmer, Ram Prasad, Tim Sweeney, Jeff Mulhausen, Katie Plocheck, Maaya Sundaram, Maria Eletskaya
Company: Ipsos MRBI
June 15, 2015

Research papers

Unclassed consumption

Unclassed Consumption is a study on the aspirations and similar consumption habits of Brazilian youngsters from different social classes. That is, references have become so alike since the emergence of the ‘new middle class' that, in a way, rich...

Catalogue: Latin America 2015: Carnival of Insights
Author: André Oliveira
April 28, 2015

Research papers

Dancing 'til we drop: global ageing but not as we know it

In 2012, we teamed up to develop, operationalise and successfully test a new de?nition of age, “Perceived Age”. We showed age perception to be more predictive of consumer behaviour (specifically the programmes we chose to watch/listen to)...

Catalogue: Congress 2014: What Inspires?
Authors: David Bunker, Kevin Cowan, Lisa Edgar
September 10, 2014